![]() But by placing a broader, yet still personalized video feed on the home screen, Reddit is signaling a growing curiosity in short form video. ![]() Reddit doesn’t yet have a timeline for when the feature will roll out to everyone, but confirmed that this icon first appeared for some users in late July and has continued to roll out to almost all iOS users. “Over the course of the last year, our goal was to build a unified video player, and re-envision the player interface to match what users (new and old) expect when it comes to an in-app video player - especially commenting, viewing, engaging and discovering new content and communities through video,” they noted. “Reddit’s mission is to bring community and belonging to everyone in the world, and subsequently, Reddit’s video team’s mission is to bring community through video,” a Reddit spokesperson told TechCrunch, about the new addition. Image Credits: Reddit, screenshots by TechCrunch
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